Movie in Trouble.
You thought judging a movie by its TRAILER was premature? Tell you what, let’s take it to the next level. Let’s rip on a poster for a while, whaddayasay?
Here’s hoping this film is at least as inspired as its title. WOMEN IN TROUBLE??? REALLY??? I haven’t seen such an on-the-nose title since Hotel For Dogs. I get that it’s tough to market a film with absolutely no focus, but could you get any more Blando Calrissian? Here’s a tip: if your title is EXACTLY the same as its description would be in TV Guide, it’s either time for new name or a rewrite – probably both.
Also, ladies…are you at all wary of a movie SO OBVIOUSLY pandering to what market research reports are telling the H-wood big wigs to think of you? High hopes, high anxiety, high heels? You know what? Screw market research. There was no research other than some guy (yes, a guy) chugging down a Sex and the City martini with a Jennifer Weiner chaser one weekend and it hit him on the 405 on the way to work that morning. Oh sweet Zeus, he was so proud of himself too, I know it. I can see it. I can see him barging in like he discovered some long forgotten lost treasure as rare as a closed-mouthed photo of Megan Fox.
“See it’s clever, cuz it all starts with the same word. Plus, girls wear high heels, right?”
“They SO wear high heels, Jim! You nailed it, bro!”
“I know, right?”
“Yeah you did!”
Women in Trouble, as a title, is about as telling as calling a movie “Story, with a Conflict, Probably.”
The late and wonderfully talented Blake Snyder believed that no film is complete without a killer title – that a title is as much a part of your story as any other component. That a weak title suggests a weak premise. If this is true, then Women in Trouble will be The Spirit of chick flicks.
Deepak Chopra once said a picture is worth 1,000 worms, Roxanne, worms. Well this poster is a veritable phone book of desperate phraseology and a few choice swearogisms. A litany of cautionary prayers, all screaming “stay away.”
P.S. And just for added confusion, they put a scantily-clad woman on the poster as if you say, “come on, guys…there’s something in it for you too.” Here’s another freebie: It’s that same something that’s making women have second thoughts about seeing a movie they were already on the fence about, by the way. Way to think it through, Jim. Enjoy “The Guy Not Taken.”